GDPR and WhatsApp Business: What Property Managers Need to Know

WhatsApp Business is a legitimate tool for communicating with guests, but it entails precise responsibilities regarding the management of personal data.

The 4 Basic Rules

1. Clear privacy policy, provided before data collection.
2. Correct legal basis: performance of a contract for the booking.
3. Limited retention: automatic deletion of conversations after 24 months.
4. Guest’s right to access and erasure.

Identity Documents

Documents should only be retained for the time necessary to fulfill legal obligations (in Italy, for Alloggiati Web: 5 years). They must be encrypted at rest and accessible only to authorized personnel.

How HopySuite Helps You

• EU servers, data encryption at rest.
• Configurable automatic deletion for messages and documents.
• Access logs and granular roles for your team.
• DPA (Data Processing Agreement) signed with all clients.