Seasonality and Pricing: How to End Summer 2026 Strong

The most common mistake owners and managers make in late August is letting pricing for September remain high out of inertia. September 2026 will be even more competitive: off-season tourism is growing 15% year over year.

The 4 Actions You Must Take

1. Aggressive last-minute deals for the last 2 weeks of August.
2. Offer a 10-15% discount for stays of 4+ nights in September.
3. Create workation/smart working packages for the shoulder season.
4. Provide repeat customer discount codes for 2027 rebookings.

Communication

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